Building Marketing for Tech Companies
Fractional Head of Marketing for IT companies and B2B products.
Strategy, positioning, content. Built from scratch, built to scale.
About me
My name is Borys and I write... A lot.
But writing is just the visible layer. Underneath it: positioning, messaging architecture, marketing strategy, and demand gen systems built from scratch.
I'm a Fractional Head of Marketing for B2B tech companies, IT service providers, and AI startups.
I don't hand you a strategy deck and disappear. I build the marketing engine myself and make sure it runs.
Let's figure out what your marketing needs, and how I can help you grow.
6+
years of experiece
20+
collaborations
700+
content pieces
published
Dozens
of leads generated
Cases
Services
Fractional Head of Marketing
I lead your marketing part-time. You get CMO-level output without the full-time cost.
LinkedIn Ghostwriting
I write posts that sound like you, build your authority, and turn your profile into a lead generation channel.
Website Copywriting
Landing pages, service pages, and full websites. Written to convert visitors into leads and reflect your positioning.
Marketing Consulting
One-off strategy sessions or ongoing advisory for teams who need direction, not execution.
Positioning & Messaging
I define who you're for, what makes you different, and how to say it. So your marketing lands.
See a fit? Let's get to work
I define who you're for, what makes you different, and how to say it. So your marketing lands.
Borys is a team player who is comfortable and easy to work with. His dedication and professionalism were the qualities I valued most during our years of collaboration. Borys has an excellent balance of soft and hard skills, which makes him an outstanding specialist and expert in his field.
Myroslava Oseredchuk, Program Director at Star for Life Ukraine
Borys is one of the most professional, honest, straightforward, and diligent people I know. He can be relied upon and trusted. He’s a rare person.
Brian Benjamin, Founder of Innovate Eng
Borys helped me to create a tailored strategy for both content and personal brand growth. Also, I'd like to highlight his creativity, sense of humor, responsibility, and proactive mindset. I've been working with Borys for over 2 years and I recommend Borys' services without a doubt.
Yuliana Tsybrivska, Partnerhsip Lead at SHERP
Working with Borys was an outstanding experience. He is an exceptional specialist who consistently strives to uncover the core of any issue and deliver top-notch results. I would absolutely work with him again in the future.
Yana Sobetska, Brand & Communications at Brighterly
Borys helped me with the marketing strategy of my food startup Gotovo and I have found very useful information that helped me to detect missing points
Sergii Fedorchuk, Founder of Gotovo
I highly recommend Borys for his exceptional ghostwriting skills. He has a unique talent for capturing the essence of the topic and possesses a deep understanding of the software development field, which adds additional value to his work.
Yuliia Senyshyn, Business Development Manager at InVerita
Borys has been instrumental in enhancing our LinkedIn social media marketing. He effectively develops our strategy to highlight our company's strengths and advantages. He determines the optimal number and content of posts, as well as the desired engagement rate. I highly recommend him as a skilled expert.
George Fironov, Founder of Talmatic
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